GOOGLE ADWORDS TIPS

1.You can use ONE exclamation point in ad text
2.You can use superlatives like "best" if they are backed up by a third party
3.When you opt-out of the Google search network, your ads still show on Google search results pages, but do not show on Google’s search partners.
4.Embedded match allows the ad to appear on all variations of the keyword except for the exact match of the keyword.
5.Embedded match utilizes phrase match, exact match, and negative match.
6.In order for a site-targeted image ad to appear on a page, its CPM must outrank the eCPM of the top four keyword-targeted text ads
7.In Google analytics - Use the Product Merchandising reports to see which keywords resulted in sales of a certain product.
8.In Google analytics - Pages with the highest $Index are those pages which were commonly visited prior to high-value conversions during the same visit.
9.Tagging your links helps to get information in your reports about your various marketing efforts. 10.Analytics offers 5 campaign tracking variables. The 5 predefined variables which Analytics offers are Campaign, Source, Medium, Term, and Content.
11.When editing keywords using the Find and Edit Keywords Tool, the Ad Words system considers the edited words as new keywords.
12.Site Exclusion is applied at the Campaign level.
13.The Keyword Grouper in the Ad words Editor regroups keywords from one ad group into more granular ad groups
14.Use the keyword grouper tool on already grouped keywords to create even more ad groups and write different ad copy for each one. This will help improve quality score.
15.Always create duplicate campaigns to run on the content network only.
16.Always turn ad optimization off at the beginning to split test your ads.
17.If you done get the ad formats section correct, you fail the whole exam irrespective of what high percentage you get. Sales tool rather than decent exam me thinks.

18.http://adwords.google.com/support/bin/answer.py?answer=74996&topic=12396#KIGuidelines ----- Dynamic Keyword Insertion Important
To give you a sample, here are a few questions to test your knowledge.
19.Do you know what Google Smart Pricing is, and how it works?
20.Do you know exactly how billing works, or to be more specific, what options you have for pre-paid or post-paid accounts?
21.Do you know how over delivery credits work?
22.Do you know what happens with Chinese or Japanese characters in the Ad Title, Ad Text and Display URL?
23.Do you know the policy for image ads on Google partner sites?
24.Pay special attention to those questions where you were uncertain in the quiz (not where you scored low, as you may have been lucky - mark the queries where you were not sure)
25.Print the chapters, and place them around you chapter by chapter as if you were sitting in the middle of an Ad Words course swamp: you may wish to peep into the necessary chapters just to make sure.
26.Print your customized Ad Words Test doc with your own highlights: you have skimmed the most important info for you and just for you - the blank areas.
27.Get some dashboard print screens (MCC, account, campaign, keyword level, etc.).